Eat Local 2011

In the past 3 years, the Eat Local Challenge has grown over 300%! More than 3,000 people participated in the Eat Local Challenge this year, and the Challenge itself grew from one week to the entire month of September. The month-long campaign featured weekly mini-challenges:

Week 1: Education: Learn about Hawai'i's local food system
Week 2: Grow your own: Plant/harvest local foods at home and in the community
Week 3: Choose local: Find local food at restaurants and markets
Week 4: Eat strictly local: Strive to eat only locally grown foods for one week

More than 50 restaurants and retail vendors partnered in the Challenge, committing to source locally grown foods, and offering specials and discounts for Challenge participants. We joined forces with Yelp to do a special “Yelp Eats Local” week during the Challenge– bringing the Eat Local Challenge to a fresh, new crowd. Kanu launched a new feature of the website called “Locations” that maps crowd sourced reviews of where to find locally grown foods at restaurants and markets across the islands. Our forum, “Big Hairy Audacious Ideas for the Food Revolution” brought together 200 people to discuss how to make healthy, locally grown food accessible for everyone. Over 40 public and private schools from every county took part in the Eat Local Challenge. The Challenge wrapped up at a special “Eat Local” themed Eat the Street Food Truck Rally, where 39 food trucks were challenged to use locally grown ingredients.  Over 2,500 people committed to choose locally grown over imported food, even if it costs more.

Read more about the Challenge:
Eat Local 2011 Highlight Reel (with photos)
See all the partners that participated in the Challenge