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Challenge participants to eat local for a month.
2011 was the third year of the Kanu Hawaii Eat Local Challenge.
Over 3,000 people participated in the 2011 Eat Local Challenge, up 56% from 2010 and 300% from 2009. A new element of the Challenge was a commitment to "grow your own," and 260 people pledged to grow some of their own food during the year following the Challenge.
In collaboration with Kokua Hawaii Foundation, Kanu invited teachers to bring the Eat Local Challenge into their classrooms. Sixty teachers signed up to join the Challenge, representing thousands of students. Teachers made personal commitments to join the Challenge, were asked to share a story of their class eating local, and were sent a packet of seeds to "grow your own" in class.
The 2011 Eat Local Challenge also engaged 40 restaurant partners, who offered menu items using local ingredients during the Challenge, and 17 markets and supermarkets with 31 locations throughout the islands who sourced locally grown foods, changed their labeling of local food throughout their stores, and offered product specials and discounts for Eat Local Challenge participants.
New in 2011, Kanu partnered with Yelp Hawaii for "Yelp Eats Local Week" — a special promotion with 11 restaurants that featured locally-grown dishes during the week and donated a portion of the proceeds from these menu items to Kanu Hawaii. Also new in 2011, Kanu partnered with Kamehameha Schools and Street Grindz to produce an Eat Local Challenge wrap-up event: an "Eat Local"-themed Eat the Street food truck rally.
"Little Green Market" at Kalani Gardens: Kanu partnered with GreenWheel Food Hub and EAH Housing to create a localized "pop-up" farmers market for residents of Kalani Gardens Apartments in Mililani. This market was the first to accept EBT from the Supplemental Nutrition Assistance Program (formerly food stamps) through the GreenWheel Grow Bucks Project, and is part of Kanu's ongoing work to revitalize "food deserts." Read more about the "Little Green Market" here.
Kanu's partnership with GreenWheel Food Hub gave rise to a new effort to bring EBT access to local farmers' markets. This project garnered support from Hawaii Community Foundation's Island Innovation Fund, and won the People's Choice Award for the final round of this grant. Find out more about the project here.